Most people like to use social media, but are you aware of how crucial it can be for building brand through social media? I have a question for you.
When was the last time you browsed through The Yellow Pages (the actual book), perused the advertising in a newspaper (the one printed on paper, not the internet version), or watched television commercials? That applies to almost everyone, thus it will likely be a very long time.
View some statistics that may surprise you:
- Over six billion people already use mobile phones (Charlie Rose, 4/26/13)
- Revenue from social commerce equaled $9.2 billion in 2012 and is expected to reach $14.25 by the end of 2013 (AICPA)
- 97% of marketers agree that building brand through social media marketing strategy benefits their business (eMarketer)
To claim that the internet and mobile phones have changed our way of life is not an exaggeration. Mobile phones are widely accessible to those who cannot afford PCs.
More and more people throughout the world will have access to information, entertainment, and ideas on demand as the cost of mobile phones declines, as it already has and ineluctably will continue to do. The world has changed.
These statistics prove the potential of building brand through social media:
- Facebook outranks Google for visitors
- There are more Facebook accounts than automobiles
- The average user in America spends more than 1000 minutes per month on Facebook
- More than 30 billion pieces of content are shared each month on Facebook
- Twitter has 238,000,000 users
- Twitter users send 500,000,000 tweets per day
- LinkedIn has 875,000,000 users
- Two new users sign up to LinkedIn every second
- Pinterest has 443 million visitors monthly
- Pinterest generates more referral traffic to websites than YouTube and LinkedIn combined
- Reddit receives more than 30 billion page views per month
- Reddit receives 166 million unique visitors per month
You must agree that’s a lot of statistics. But doesn’t it provide a clear picture of the possibilities of social media and what you may be losing out on if you don’t use it? Building brand awareness through social media marketing is unquestionably not a fad.
In this blog post, we’ll examine how using Facebook, Twitter, LinkedIn, Pinterest, and Reddit has helped various businesses of all sizes. These instances could provide you with some inspiration, and you can discover plenty more if you do some independent research.
- 1 Building Brand through Social Media
- 2 How to Increase your Reach with Facebook
- 3 Building Brand with Twitter Marketing
- 4 Building Brand Through Pinterest
- 5 LinkedIn Attracts Sales for Postcard Mania
- 6 Reddit Captures Viewers for USA Network
- 7 Social Media Marketing Strategies
- 8 The Best Social Media Branding Tips
Building Brand through Social Media
Do you recall the traditional Internet marketing #1 rule? “The list has the money.”
Because your list may expand exponentially and as quickly as the speed of sound via social media, this rule is that rule on steroids. Simply said, “branding” refers to making your name, product, or service known.
Previously, this meant engaging in “outbound marketing.” Any marketing endeavor that “pushes” the message to customers falls under this category. This could take the form of radio adverts, banner ads, direct mail, cold contact (by phone or door-to-door), television commercials, etc.
Outbound marketing is viewed as intrusive and usually overlooked in today’s world since there are so many media sources competing for our attention.
In fact, recent research found that 44% of all direct mail is thrown out unread, while 86% of viewers ignore television commercials.
Even if older customers respond to outbound marketing more favorably, 84% of 25 to 34-year-olds have abandoned a favorite website because of obtrusive or pointless adverts, and 91% of email users have unsubscribed from a company’s email they previously signed in to. (Blogs are seen as inbound marketing, even though email is becoming to be perceived as outbound marketing.)
Today’s consumers like “inbound marketing.” Finding consumers for the businesses, goods, and services is the main goal of this marketing technique.
Using this technique, you draw viewers in with educational, entertaining, or engaging information and then gradually guide them toward your products or services once they have grown to “know, like, and trust” you as a result of the value you provide.
Along with the media we cover in this eBook, you can also use blogs, YouTube videos, cell phones, tablets, and other media platforms.
Building brand through social media helps to engage with customers at minimal cost. It means
- Offering your products and services
- Obtaining maximum visibility
- Building trust
- Establishing your credibility
- Being perceived as an expert
- Strengthening familiarity
All this leads to…
- Obtaining referrals
- Building new relationships
- Making more sales
- Being able to demand higher prices
Due to all the factors listed, inbound marketing is the way of the future for branding, but outbound marketing has a place as well, especially if it is already producing results for you. The secret is to track your outcomes across all media types.
Check your outcomes against the cost per kind you are paying (your return on investment).
Considering mixing up the kinds Consider sending a tweet pointing to your print advertisement if it is something you often do. Observe what your rivals are doing. What suits them, as far as you can tell? Would it function for you?
This process will broaden and deepen if your social media brand is strong (high-quality goods and services presented effectively), allowing you to provide an increasing number of goods and services to an increasing number of loyal customers.
How to Increase your Reach with Facebook
More people visit Facebook than any other website in the globe. It currently has more than one billion users globally, a figure that is rising every day and undoubtedly holds clients for you.
Depending on the social media platform you use for building brand through social media and interacting with your clients, a Facebook fan page for business may help you make many connections with bloggers, smartphone users, tweeters, and other users.
For example, to access the contest during the promotion, Facebook users had to “like” the hotel’s page. Consumers were offered the choice to visit the hotel’s website or a little book for the neighborhood store Dressed after inputting their details.
The hotel collaborated with fashion bloggers to spread the word about the contest. Damsel in Dior, Tobruk Avenue, es Nest, Walk in Wonderland, and Could I Have That were among the blogs that took part.
On their Facebook profiles, these bloggers shared contest details. They offered their personal fashion advice for visiting Dressed and staying at the Four Seasons. Additionally, they were captured wearing Dressed goods.
Gina Downey claims that they decided to launch the campaign on Facebook because it is a very visually stimulating platform, as well as the one where they now see the highest levels of interaction and see the most significant potential for expansion.
There is also plenty of area for discussion, which will entice viewers to plan upcoming vacations to the four seasons or make purchases on the Dresses website.
Successful competitions with other luxury marketers have already taken place on Facebook. As an illustration, Neiman Marcus launched a competition among fashion bloggers to decide the ideal Cusp client.
During a summer sale event and Facebook contest that displayed its whole range of models and price ranges, Toyota’s Lexus increased brand recognition for its highest-end LFA vehicle.
Facebook marketing has a lot of potential to be successful and fun. Insights are as follows:
- Post often and consistently to keep yourself in front of your audience but avoid spamming them. You might post up to twice or three times daily if you’re running a contest. In general, you should post a couple of times every week at the least.
- Pay close attention to your most devoted followers, those who take part in your activities. Keep note of the updates that these users enjoy, and direct some of your material to them.
- By posing questions to your followers and starting conversations, you may persuade them to start commenting on your wall. These inquiries and discussions might be about your offering, a relevant subject, or even a broad subject.
- Repost great content, and if it’s timeless and highly beneficial, reuse older content.
- Consistently uphold the personality of your brand. It’s acceptable to use a softer tone here to match Facebook’s lighter tone, even if your product is serious.
- Don’t be shy about requesting “likes” and “shares.” Buddy Media discovered that the best phrases to employ when requesting followers to act are “post,” “comment,” “take,” “submit,” “like,” or “tell us.”
- For mobile media, keep your messages brief. According to studies, a message size of 80 characters or fewer is ideal. According to research by Buddy Media, postings with 80 characters or fewer had engagement rates that were 27% higher than those with more characters.
- Periodically request endorsements or reviews, and then post the best ones to your Facebook wall.
- In terms of building brand through social media, see your Facebook fan page as an extension of your website. Your brand is unified by this.
Building brands through social media like Facebook can be fun for you and your users.
Building Brand with Twitter Marketing
Recently, Twitter has taken off and may be the Internet’s biggest success. Nearly everyone has a Twitter account, and it is one of the social networking platforms that is most often suggested. Twitter should probably be your sole social media account if you have one.
If you’ve recently seen any television, you’re aware that a variety of programs, including news programs like CNN and entertainment programs, have Twitter accounts and urge viewers to tune into the program often. Even the president of the United States has a Twitter account with millions of followers.
Here’s what twitter has to say about itself:
- Twitter connects you to the most recent news, ideas, views, and stories about the topics you find fascinating in real time. Find the stories that most interest you and keep up with the discussions.
- Tweets, which are brief informational bursts, are the foundation of Twitter. Although each Tweet only has 140 characters, you may learn a lot in such a tiny amount of space. To access all the information at once and in one area, you may see photographs, videos, and discussions straight in Tweets. Look see it in action.
To make it clearer: Ron Medlin gives a compelling two-minute YouTube presentation that shows twitter’s possibilities. In “Twitter Marketing How to Drive Traffic to Your Sites Using Twitter,” Medlin walks us through the method he employs to increase his following on Twitter.
Creating sales funnels based on attraction marketing is the post that Medlin wishes to track, so he first visits his website and copies the address. He next visits HTTP://TR.IM, a service that shortens large URLs and lets users watch how many times they click.
Then, along with the shortened URL, Medlin adds a brief note on attraction marketing and tweets the message. Tr.im starts checking message clicks right away.
Naturally, Ron wants to get as many clicks as he can. If readers of his essay are drawn to it, they could decide to follow him, buy something from him, or even collaborate with him.
He sends visitors to his site, where he advertises his goods, has a wealth of educational content for them to read, and offers a free report.
Five clicks were made on Ron’s message in less than 60 real-time seconds. This shows the enormous power of Twitter. It is immediate and totally free. Amazing.
Twitter draws a more varied mix of active users who are interested in finding out about the newest goods and emerging trends. On Twitter, a relaxed attitude is effective. If you develop a casual yet friendly relationship with your consumers, they will interact with you often.
On Twitter, users follow influential figures and important authorities in the fields they are interested in. Discover the influential (significant) individuals in your niche, start following them, and leave comments on their blogs.
Twitter users rely on influencers and important specialists since they are early adopters and often make their first purchases of the newest items. You should be aware of them and try to follow them because of this.
The benefit of doing this is that it will provide you with essential knowledge for creating good content and an opportunity to connect with engaged customers in your sector.
Even if the environment is informal, position yourself as an authority in your field by showing your knowledge and experience.
Six times as many people follow those who complete out their twitter bios as those who don’t, and six times as many people follow those who provide links to their blog, business website, or other social networks.
Twitter etiquette recommends being kind and not bothering others. When making a pitch, be clear. Twitter users post comments and criticism quickly.
It is your responsibility to spread the word about the compliments and recommendations you receive and to respond as fast as you can to issues.
Unknown statistics include the fact that asking retweets might result in four times as many of them. The typical Twitter user posts 22 tweets per day. Links appear in 50% of tweets. Answering people’s queries increases their likelihood of following you by 59%.
Here are a few helpful tips:
- You must leave enough room in your first tweet for RT@yourusername to be included if you want your engaging content to be retweeted. A decent length is perhaps 120 characters or so, leaving 20 characters for retweeting.
- Always use Bit.ly to shorten your links since it will save you important space and allow you to personalize them to help build your personal brand. You may examine your click-through rate for engaging content you share using Bit.ly as well. This is quite helpful in helping you in figuring out what appeals to your supporters as well. Always double-check your connection before sending anything out.
- Balance out your tweets, replies, and retweets. Naturally, you are aware of the dangers of self-promotion. Though you might not think so, endorsing the tweets of other tweeters can be highly effective. The concept of reciprocity still exists.
- When possible, provide images and videos. They keep things interesting, and their supporters adore them. On the other hand, don’t go overboard; only pick items that you genuinely think to be valuable.
- Always remember to focus on quality over quantity. Even if many adore tweeting, it is possible to overdo it.
- Avoid using text talk. Even though you just have 140 characters to make your argument, spelling, punctuation, and grammar are still important. It is preferable to convey what you mean in fewer words as opposed to using obscure acronyms.
- Employ hash tags. According to research by RadiumOne, tweets with hash tags attract twice as much interaction as normal tweets.
Twitter has more power than most people are aware of. You may go there to discuss the weather, but you can also meet potential partners for joint ventures as well as new clients and consumers.
Building Brand Through Pinterest
Building brand through social media like Pinterest is a wonderful idea because it receives 12,000,000 monthly visits and has a huge following.
Pinterest is a social media platform that emphasizes visual material. Your website may receive more traffic from it than via Facebook, and it may also expand your subscriber base, which will result in more sales.
Pinterest Tips to Build Your Brand
If you haven’t already, start using Pinterest now because of the unique and distinctive experience it offers and the widespread attention it has generated. The following advice can assist you with Pinterest:
- Create Facebook and Twitter accounts and configure them to communicate with Pinterest. Your pins will then be automatically pulled up anytime you upload something to Pinterest.
- Make your headings intriguing. What entices you to click? Spend some time making yourself desirable to potential clickers.
- Use keywords while creating your pins (just one or two, though). Make sure that everyone can find all your effort.
- Add a photo to your profile and finish it. People will perceive you as more than simply a marketer if your profile is thorough.
- Choose quality before quantity, as you should with everything else. Do not pin something that is worthless.
Pinning is fascinating and enjoyable, and it may seriously help you build your brand through social media.
LinkedIn Attracts Sales for Postcard Mania
The largest professional network in the world is LinkedIn. It serves as a hub for professionals to network and create trusting, long-lasting partnerships.
Businesses are increasingly leveraging Facebook, Twitter, and LinkedIn to achieve financial success. The connections made on LinkedIn might lead to a huge increase in the sales of goods and services. Here’s an illustration:
Postcard mania Finds Success through LinkedIn
Thanks to leads from LinkedIn, Postcard mania, a Florida-based postcard marketing business, is making cash. LinkedIn provides the business with at least 20 new leads every week, for a total of more than 600 prospects and $72,000 to date (in a little over one year).
In 1998, Joy Gendusa launched Postcard Mania on her own using just a computer and a phone. She founded the business on two principles:
- Give away free, helpful marketing advice that is often only available from firms for a fee.
- Offer small businesses low-cost direct mail printing.
175 people are currently employed by Postcard mania, which earns $19 million annually. Small businesses including dental practices, repair shops, and insurance brokers are often their clients. Currently, the business sends out 140,000 postcards every week to market itself.
The company’s PR and social media manager, Ferris Stith, breaks down their successful method into these five steps:
- Make content that is intriguing. To draw visitors to your website, you need engaging material, such as articles, blog posts, reports, and client case studies. According to Stith, “Social media content is everything.” There is no filler in any of the information; it is all valuable. They also provide worthwhile reports that can only be seen by opting in.
- Create a voice and face for yourself. Although Gendusa is the voice and the face, Stith, who posts, spent months perfecting her voice in order to take part as she would.
- Create contacts and send them messages. When the business receives connection requests, Stith evaluates them, and Gendusa sets up one-on-one connections with the people they select. She engages in conversation and never makes a pitch. She may direct the individual to a collection of postcards, a case study of a colleague’s success with postcard marketing, or a specific report relevant to the individual’s sector.
- Join organizations and give back. Stith joins LinkedIn groups for the different kinds of small companies that the company targets and then takes part in the conversations there. She contributes helpful articles once a week and links to Postcardmania.com using the “Discussions” option. They also respond to inquiries and offer references to pertinent information on other forums.
- Cold-message contacts. Stith often sends cold messages to potential contacts while keeping the dialogue light and free of any hard-sell tactics.
Stith’s quick tips are:
- Share truly attractive free content
- Don’t be salesy!
- Keep the conversation going
- Track your leads
Reddit Captures Viewers for USA Network
Users can vote on articles on the social networking website Reddit. Anyone may sign up for Reddit and can take part. Reddit users post links to web articles and decide which ones are worth reading by voting on them. It keeps becoming stronger and stronger.
Redditors are against being marketed too. They want to converse with actual people and receive authentic responses. The AMA technique is a well-liked marketing tactic on Reddit (Ask Me Anything).
The Reddit platform is used by people or businesses to have real-time or almost real-time conversations so that other social media users may get to know them. As a result, their social media profile grows, their credibility rises, and their audience grows.
A prequel to the iconic Burn Notice star Bruce Campbell’s work was produced. The USA Network made the decision to start a campaign in which Redditors may ask Bruce Campbell whatever question they wanted to for the duration of one whole day.
Over the course of two one-hour sessions, Campbell responded to all the queries. Their goal was to increase public knowledge of “The Fall of Sam Axe,” Bruce’s prequel.
Reddit is a social media site with a large and active user base, thus word of this event spread rapidly. Twitter and other social media platforms were used to spread the news. The AMA Q&A thread made it to Reddit’s first page in 17 minutes, and an hour later it was ranked number one.
The social media post received more than 4,500 comments in less than 24 hours, making Bruce Campbell’s AMA the third highest-scoring AMA of all time at that point.
The post’s advertising links sent over 50,000 visitors to the movie’s website. Additionally, it produced 600 tweets and more than 522,000 additional impressions on Twitter.
In its tough time slot, “The Fall of Sam Axe” averaged 3.6 million viewers, a respectable number.
Education, finances, psychology, science, programming, literature, and politics are among the popular topics on Reddit. Reddit or building brand through social media sites may bring you a lot of free traffic if you pick relevant topics and provide valuable content.
Social Media Marketing Strategies
Naturally, we all want to earn money, and you will, but successfully building brand through social media marketing involves “keeping it social.” However, inbound marketing, not outbound, is the major trend.
Engaging with your audience as though you aren’t promoting anything at all is a wise move. Be relaxed, kind, and amiable.
Make 75% of your material social and 25% of its marketing related as a general guideline. If you’re a born salesperson, you could find that thought offensive. However, you will benefit from 75%.
It’s a well-known and tested copywriting axiom that people buy from people they “know, like, and trust.”
Whom do you like to be around? Probably friends of yours. Whom do you like to buy from? Those you can trust. What do you enjoy buying?
Something you believe you are knowledgeable enough about to ensure you are not being duped. Is that true? It applies to everyone. The best approach to do this is to use the 75% of material that isn’t marketing to help people get to know, like, and trust you.
Furthermore, if it’s real, it will function much better. People are ready to reject you if they sense that you’re trying to con them. On the other hand, when they like, trust, and feel like you care about them, individuals may be extremely loyal.
Therefore, it’s connectivity plus content strategy: For people to get to know and like you, you need to connect with them and provide them with something of value (whether it’s a free or paid product). It’s the greatest formula out there, so I hope that makes sense.
Some ways to provide social, non-marketing related content:
- Offer free information in emails, reports, eBooks, links, etc.
- Ask for questions your readers might have and answer them
- Pass on some jokes, humor, funny videos, etc.
- Monitor responses to decide what your readers need
- Support your readers
- Thank them when appropriate
- Answer their comments and questions promptly
- Be nice, be friendly
- Support people who support you
People enjoy getting things for nothing, especially when those things are valuable to them. They enjoy being encouraged, listened to, and occasionally made to laugh.
Make sure to thank them if they do you a favor. A recommendation, a purchase of your goods, or a nice word might all qualify. Thank them and acknowledge it.
It’s all just common sense and decent behavior, isn’t it? And it functions. A few guidelines should be followed when trying to interact with others.
- Adapt yourself. It’s common to tweet up to a few times each day, but for Facebook or email, a few times per week may be sufficient. Abusing these rules is an excellent way to be disregarded.
- Be yourself—you are the only person who can do that, lol! This is your chance to introduce yourself to others. Nowadays, people socialize more online than they do offline. Maximize your use of it!
- Get to know your readers. People enjoy it when you take the time to genuinely get to know them.
When you get skilled at it, all this non-marketing emphasis will ultimately lead to your great success.
The Best Social Media Branding Tips
You’ve now seen a few examples of how fast and readily both positive and negative rumors about building brand through social media can spread. All your clients are the brand’s critics even if you are its creator.
Customers may rapidly express both positive and negative emotions about goods and services on social media. Word-of-mouth advertising has always been successful, but today it is done on a worldwide scale.
The instantaneous exchange of comments, suggestions, and ideas has fundamentally altered how we conduct business, particularly if we want to be successful.
With the help of a website and email marketing, you may continue at your current pace and achieve your current results. Is that the purpose of your operation? Don’t you like the outcomes that come from building brand through social media marketing?
Utilizing social media marketing to its fullest potential requires being aware of how your target audience communicates so that you can learn firsthand what they think of your offerings.
This will inform you of how your clients feel about your existing offerings and any adjustments that are necessary to better satisfy their needs.
Follow these steps for effective branding:
- Recognize your brand because it reflects who you are and what you stand for. People learn about you via it. It is astonishing that individuals spend a lot of effort developing and promoting goods and services but give little attention to what exactly those goods and services stand for. Consider how your target market would describe you and your brand if you were to ask them. Would you be interested in it? Spend some time outlining exactly how you want your goods and services to reflect who you are. What are your main beliefs and who are you? Ensure that these principles are reflected in all your goods and services as well as in all your interactions with customers. Customers will always know what they are receiving from you if you follow this strategy. They will be able to know, like, and trust you based on this, which is the foundation of successful marketing.
- Use Twitter and Facebook effectively. These social media platforms provide excellent opportunities to interact with your audience and engage them on a personal level. Utilize these wisely while building brand through social media. That implies regular blogging (probably a few times a week with Facebook and as much as a few times a day with Twitter). This is your chance to interact with customers and followers, ask for their opinions, and build and strengthen your brand loyalty.
- Know where to look for your target demographic; look for potential hangouts for your clients. Find the forums related to your niche or specialties and go where they go. To reach a more niche audience, expand your reach beyond Facebook and Twitter. For instance, the social network Meetup focuses on regional activities. That kind of thing could be useful for your niche. Go where your target audience is and start contributing.
- On social media, you obviously don’t want to aggressively push anything but keep in mind that you are constantly selling. Recall inbound marketing, not outbound marketing. Every time you speak with your target audience, you are trying to sell them on your brand and give them the chance to interact and engage with you. The place where people learn about you is on social media. You will generate revenue when they do.
- Pay close attention to your customer service; the way and speed with which you answer says a lot about your business. Every time you interact with a consumer, you leave a lasting impression that might be favorable or unfavorable. Based on the first impression, consumers will react to your brand. Being an excellent customer service provider is a basic concept that all marketers should keep in mind.
Social Media Marketing Tips
- Building brand through social media with a Facebook fan page and provide a link to your webpage.
- Include informative articles related to your products and services on your Facebook fan page.
- Use guest bloggers from time to time.
- Ask your friends to ” Like” your page, tweets, and share with their LinkedIn connections.
- Add relevant photos and graphics with comments.
- Give interviews about your products and services and relevant topics and post links to them on your Facebook or LinkedIn page.
- Post related events.
- Listen to, evaluate, and respond to what your potential customers have to say about your products and services.
- Deal with complaints immediately.
You will reach the visibility and success of building a brand through social media if you use these strategies.
Your website and brand will gain more exposure if you are building brand through social media. It allows you the chance to develop and keep a more intimate relationship with your prospective customers. For you, it can provide website traffic and leads. Now is the moment for you to profit from social media.
Just a few more statistics:
- 93% of adult Internet users in the United States are on Facebook.
- 49% of people use Facebook to share content.
- 79% of Twitter users in the United States are more likely to recommend brands they follow.
- 67% of Twitter users in the United States are more likely to buy brands they follow.
Take a broad view of your inbound marketing strategy. Your website, your website’s quality content, and your products and services may all be strongly influenced by social media management. A consistent message about who you are and what you have to offer must be part of building brand through social media.
You may prosper beyond all your dreams if you develop a social environment that is engaging and participatory and if you offer valuable goods, services, and information.
Prioritizing the development and maintenance of an authentic, pertinent online brand presence is your duty to your business. There is already a cosmic rubbish pile, and social space is loud.
Successful individuals and companies will provide an alternative to it. We are accountable as brand marketers and social activists for both our treatment of the customers we serve and our sales performance.