You already know that your most valuable tool for Internet marketing is your sales page website. It is where customers arrive to learn more about your digital product page, make an immediate purchasing choice, and learn more about it. That seems very simple, right?
If you are aware of the following, building an effective sales page is rather simple:
- What should be included
- How to add them in order
- How to structure them to have the biggest impact
You may find a variety of folks sharing their recommendations and guidance for proving a website sales page by conducting a quick Google search.
You would probably discover a jumble of concepts and explanations if you were to buy all their information products, read all their articles, and summarize all their important points.
Here, we’re going to try to organize this disorganized collection of concepts and details. You might be able to contest the names and descriptions we provide to certain aspects, but you most definitely won’t be able to contest the usefulness and veracity of the information provided here.
If you’re reading this, you’re already well on your way to building a great sales page website that brings in a ton of revenue. Why? Because you now have the essential knowledge needed to achieve that level of achievement.
The Headline of Sales Page Website
Consider the last printed periodical you read, whether it was a newspaper, magazine, or anything else. How do you choose which articles you want to read and which ones you don’t? the title.
If the headline doesn’t immediately capture your attention and pique your interest, you’ll probably go on without reading the piece at all.
The same idea applies to your website sales page; a compelling title is essential to persuading visitors to stay and read more. In order to increase the probability that you’ll stop and read a story, newspapers often use both the main title and a sub-headline.
However, on an online sales web page, you must employ three distinct headlines:
- The “Gotcha” Headline
- The Main Headline
- The “Still Gotcha” Headline
If you want to get the best effects, each of them must be used in a very precise method for a very specific reason.
The “Gotcha” Headline
The headline that the visitor sees initially on the website sales page is this one. It doesn’t have to be extremely large or very long. It must, however, capture the interest of the prospects you are pursuing.
Therefore, if your major prospects are teens, for instance, you would write it one way, but if your key prospects were elderly folks, you would write it quite another.
The Main Headline
The broadest, most striking, and succinct summary of the product’s main selling point for dream clients may be found in this headline, making it the most significant on the entire page. It needs to be so large that the reader can’t ignore it when it jumps off the page at them.
But what matters most is how your prospects feel after reading this headline. If you can captivate them on an emotional level, you have a good chance of turning them from prospects into customers.
The “Still Gotcha” Headline
Many sales page websites do not use the third headline, which is a major error. Why? Because this kind of headline makes it clear to the prospect exactly what benefit or advantage, they might expect from making a purchase and serves to reinforce the message conveyed in the main headline.
Using too many words and extending the title is one of the worst mistakes you can make with any of these headlines. Just keep in mind that a few well-chosen, impactful words will have a far greater impact on your target audience than many words used in a prolonged explanation.
The Opening Act of Website Sales Page
Playwrights present the main idea of their tale to the target audience in the first act by introducing the scene, the characters, and other elements in a way that captures the audience’s emotions and attention.
It is an essential part of the play because, without it, the target audience would rapidly become disoriented and unsure of the identities of the characters or their purposes.
An online sales page’s introductory paragraph is equally important. This paragraph, which appears immediately below the headlines, serves as an introduction to your digital product page for potential customers.
Like a play, the goal here is to seize the prospect’s attention by exerting a firm emotional hold over them. This needs to be stressed once again since it is very important:
The first act must intensely capture the prospect’s attention on an emotional level and hold onto it throughout.
When people start selling their products or services too soon on sales pages website, this is one of the frequent errors we see. Of course, you want to aggressively pitch your prospects, but if you do so too soon or too rapidly, the results might not be what you want.
The beginning act is crucial because of this. Because they have a “personal” connection to you when you catch the prospect’s emotional interests, they are instantly much more engaged in the rest of the sales page website.
Therefore, using an effective sales page strategy that avoids the traditional forceful sales technique is to appeal to their emotions.
But how can you most effectively engage prospects emotionally and intensely? Look at these tried-and-true methods:
- Stress the advantages that customers will experience if they use your product or service.
- Stress how your product will enhance and transform their lives in favorable ways after they use it.
- Be sure to emphasize the pleasant sentiments they will have after using your product or service.
- Stress the benefits they will experience if they use your product or service, such as more time, energy, money, success, etc.
- Focus on the things they’ll have less of (stress, difficulty, debts, struggles, etc.)
This is only an introductory opener; the complete specifics will be covered on the sales page website, so you don’t need to go to great lengths about each of these topics in the first act.
Authority and Honesty
Your prospects are not exempt from the enormous number of scams, frauds, and other sleazy activities that can be found online; everyone who spends any time online is aware of this.
Because they are seeing your sales page website, you have already overcome their first mistrust; however, you will need to make a little more effort to persuade them to set aside any unanswered questions or concerns.
Making the transition from interested visitor to delighted client is made simpler for the prospect when you have already proved your credibility and honesty with them.
The current economic climate makes it necessary for you to be even more inventive and genuine while proving your reputation and reliability. This is because prospects have less money to spend.
How would you approach achieving this? The simplest way to think about it is to show your credibility and honesty early on.
Don’t bury this information on the sales page funnel so far that customers must search for it. If you do, they won’t ever discover it since they will have long since given up reading.
Here are several practical approaches to achieving this:
- Describe outcomes rather than simply generalities.
- To describe a benefit or an action, use actual figures rather than simply estimations.
- Use customer testimonials to highlight important aspects or benefits; they are most powerful when you provide the complete name of the individual whose experiences are being discussed.
- Ensure that you highlight any unique certificates, skills, knowledge, or experience connected to your product.
- The best customer testimonials, comments, and references to your product from reliable outside sources should be highlighted.
- Include a legitimate contact address that includes your address, email, and phone number always. This convinces potential customers that you are a real person and not simply another online fraudster.
On today’s Internet, real honesty, integrity, and authoritative information are sadly rather few.
There are dozens (or more) of individuals out there who are focused on coming up with novel and inventive methods to trick naive potential customers out of their time and money for every one person like you who is focused on proving a real business out of your efforts.
Your prospective outcomes are significantly increased when you firmly prove yourself as being sincere and knowledgeable about your product (early in the effective sales funnel and throughout the sales page).
Motivate with Benefits
Because you offer a fantastic product or service, your prospects won’t rush out and buy it right away. Instead, you must pique their interest and motivate them to act by outlining and emphasizing the most enticing and satisfying advantages they will experience as a result of using your product or service.
Benefits differ significantly from features; a feature is an aspect or function of a good or service, but a benefit is a perk or advantage that comes with purchasing and using the good or service.
Finding out which benefits are most essential to your prospects and emphasizing them in order of importance can help you communicate benefits effectively.
According to research, individuals who read sales page websites spend considerably more scanning than reading, therefore you must convey the benefits of your product or service in a bullet point style if you want to grab their attention.
Let’s imagine, for example, that I want you to know that using my product has several advantages, like making it simple to use, expanding your vocabulary, and enhancing your writing abilities.
Can you quickly and readily find the benefits of the product listed in the earlier paragraph? Of course not, never. Let’s try it again in a better and more efficient manner now.
My product offers a lot of advantages, including:
- Easy to use
- Increase vocabulary by at least 20%
- Improve writing skills
See the distinction? Each advantage stands out more clearly to the readers thanks to the bullet points, which makes it simpler to grab their attention and elicit strong feelings from them.
Don’t be hesitant to add a lengthy list of advantages on your killer sales page website; consider every possible advantage, all the way down to the tiniest possible good thing. When you have your list, arrange the advantages in ascending priority, starting with the highest priority.
Your prospects will read the most compelling advantages first this manner, and it will be simple for them to quickly scan the full list without investing a lot of time or effort.
Inform with Features
Consider the last time you looked for a bicycle. When comparing several models, you most likely considered a lot of different things, most especially the unique characteristics that each model offered.
Important characteristics that you looked at and took into consideration include things like the number of gears, the type of brakes, and the kind of seat.
The same is true for your product or service; you must give details on the features (and occasionally specs) provided so that the potential customer will understand exactly what they are getting when they make a purchase from you.
Your potential customers receive the information they need to make a purchase choice when you effectively describe the characteristics. You must thus be as precise and comprehensive as you can. Two benefits will result from doing this:
- Your great sales page website will have the specific details needed to illustrate the value of your product and persuade the prospect to buy, you will enhance the conversion rate from prospects to paying customers.
- Customers will be happier because there won’t be any unpleasant shocks for them and there won’t be as many complaints or requests for refunds.
Most of the time, with a few small adjustments, you should describe the characteristics of the same basic structure (bullet points) as the advantages we discussed in the earlier section.
You’ll need extra language to adequately describe everything because the characteristics are a representation of the specifics of your item or service.
To get all the information in there without making it excessively text-heavy and difficult to read, you might need to employ sub-bullets.
Extra Bonus
Everyone wants to believe they are getting a good bargain when they make a purchase, but the specifics of a good deal can vary greatly based on the commodity or service being bought as well as the circumstance.
However, adding some form of additional bonus is typically the greatest method to raise the worth of anything so that potential customers regard it as a good deal.
This tactic is employed everywhere. For instance, if you buy cable television, it’s likely that your service provider offers a variety of “packages” with various channel and service combinations. Each package has a less expensive price than if you buy the individual services separately.
Another illustration is when you buy a combo meal at your favorite fast-food restaurant; the price of the meal is typically lower than the price of each part bought separately.
When it comes to internet marketing and building an online sales web page, the same strategy is quite effective. You give an additional bonus item to sweeten the deal a little bit because you want your prospects to be firmly persuaded to buy the primary good or service.
It may be an eBook on the same topic or a poster, print, or other item that is part of a “special edition.” Whatever it is, when you provide an additional incentive, you make it increasingly difficult for the prospect to decline your offer.
The best extras are ones that buyers would probably be prepared to buy apart from your primary product; by including bonuses like these to your main items, you may convince customers that your offer is fantastic value.
The finest bonuses are ones that cost you the least amount of money to deliver, which is also vital. Ideal client happiness and profit are both increased when costs are kept low while still providing value for the ideal customer.
No matter how much (or how little) you pay to obtain the bonuses, you should always mention the item’s particular worthwhile marketing it on your sales page website. Why? Look at this:
Purchase my eBook right away to receive this unique worksheet for free!
Purchase my eBook right away to receive this unique worksheet (a $50 value) for free!
Which of these offer statements is the strongest? Obviously, the one with the value attached. It’s just another approach to emphasize to potential customers that buying from you is not just a great decision, but also a great bargain.
Good Deal
On Internet sales page websites, it’s typical practice to overemphasize the value of any additional goods while underscoring (or even saying) how much the primary product or service itself is worth.
Bonuses themselves won’t turn the great majority of prospects into potential clients; instead, it will be the primary product they came to learn about and the value (or lack thereof) of that product that will most likely influence their purchasing choice.
The goal is to make the prospect realize how amazing and beneficial the product or service is to them. While you’ve already done a lot of this by emphasizing the features and advantages, you still need to do more by emphasizing the pricing worth of the good or service.
Here are a few instances to support this claim:
- Purchase my eBook for $25 and benefit from it right away.
- Not only do you receive a lot of knowledge when you buy my e-book for $25, but it’s also a wonderful price. Similar eBooks may be bought for $50, $75, or even $100 or more!
Do you notice the distinction? The second example is far more persuasive since it makes it crystal plain to the prospect that they are receiving a wonderful bargain on the e-book and that they would have to pay much more if they were to buy a comparable eBook from another vendor.
Other sides of selling your commodity or service might also help the ideal customer in realizing they are receiving a good bargain. Here are a few instances:
- Offer a satisfaction guarantee
- Promote the fact that the item or service is being offered at a discounted introductory price.
- Stress the necessity for the prospect to take immediate action considering an impending deadline, a finite number of items, or a similar circumstance.
Offering facts and details that directly address the most prevalent objections or worries, your prospect is likely to have been another approach to convey that your product or service is fantastic value.
This is a clever technique to address such concerns while also emphasizing the superior value of your item or service.
Ask for Sale
What is the first thing that every sales training manual or seminar tries to impress onto you? Request the sale. That’s all there is to it.
You can spend a lot of time and effort persuading a prospect that your product or service is of the highest caliber and a fantastic value, but if you don’t wrap things up by formally asking them to make a purchase, you’re missing out on a huge opportunity for sales and profits.
How many times did the salesperson ask you “what would it take to get you into this car today” while you were looking for a car last time? Think back to that experience. They contacted you about the sale each time this occurred.
However, what occurs after the prospective accepts the offer is all too often forgotten. How do people begin the process of placing their orders?
Because your prospects do not have the luxury of someone sitting there with them and guiding them through the entire process, this is an extremely important problem for Internet sales web pages.
Instead, they must begin and complete the stages alone; if they run into even a minor problem or are confused by even one step, they are likely to quit and leave.
So how do you go about getting the order and asking for the sale? There are several wonderful methods for doing it, including:
- Include several “buy now” buttons on the killer sales page website, each of which should lead the potential customer to the order page.
- Give extremely straightforward, detailed instructions for completing the order procedure.
- Give customers a variety of payment choices, such as credit cards, PayPal, Google Checkout, and similar ones. The sales page should prominently advertise these alternatives.
- Make the procedure and instructions as clear and straightforward as possible, assuming the customer has never made an online purchase before.
- It’s crucial to repeat everything; do so for both the ordering procedure and the instructions.
The Closing Act of Sales Page Website
The closing act of your sales page website must take your prospects and guide them through to a successful sale, just as the opening act did when it introduced prospects to your product or service and caught their interest on an emotional level.
The advantages, features, value, and other factors should have been emphasized throughout the whole sales page website; now is the moment to wrap things up with a genuinely appealing summary and a request for the sale.
The best and most efficient strategy is to employ a summary-style strategy. Select the most compelling details from the sales page to include in the closing act summary. Consider the following inquiries for yourself:
- What two or four aspects are most likely to persuade a potential customer to buy your product?
- What are the two to four advantages most likely to strike an emotional chord with a potential customer and persuade him or her to buy?
- What benefit does this product or service provide the potential customer?
- What makes this fantastic offer on this goods or service?
Because they are the topics to be covered in the final act, make a note of your responses to these questions.
Most individuals struggle with this because they find it quite difficult to select only those pieces of information that are most necessary to add in this area, however some people find this part easy because they’re simply taking current content and changing it a little bit.
Instead of focusing on only the most crucial details, there is a tendency to add entirely too much to this part.
Also, keep in mind that a good closing act naturally involves a call for the prospect to make a purchase. Reviewing the emotional high points of the good or service and politely asking that they act is more important than making them feel bad or pressuring them into making a purchase.
The body of the great sales page website is often given the lion’s share of focus by certain Internet sales web page producers, while the closing act is sometimes skimmed through or given only sporadic attention.
This is a mistake that may result in lost sales and revenues for you. It goes without saying that the body of the effective sales page website, which is the “meat” of your Internet marketing, needs the majority of the focus.
However, this in no way lessens the significance of providing the closing part with the same amount of care.
Killer Sales Page Format for Success
Although the words and concepts you give on your Internet sales page website are crucial, how they seem to the viewer on the screen is crucial. In other words, your content formatting matters just as much (if not more) to your total sales performance as any of the other factors we’ve covered.
Creating a successful sales website requires both creativity and organization. The good sales pages give these two elements equal consideration, ensuring sure they complement one another and act as a counterbalance.
Let’s begin with imagination. This is the section of your sales page website where you may be creative and entertaining by including things like the:
- Font style, size, color
- Bullet point styles,
- Regular, bold, italics, underline
- Graphics
By mixing these objects in various ways, you might make literally thousands of new combinations. Consider your primary headline as an example.
What type of typeface should I use? What size should it be? What shade should it be? Where on the page should it be placed? Where should a logo, graphic, or picture be placed?
Play around with various color schemes but take your time making a choice. Then, set it aside for a day or two. When you return to it, you’ll be astonished at the new perspective you have and the things you’ll notice about the sales page funnel.
A great sales page website must also have structure. Make sure to employ the fonts, colors, pictures, and other elements you have chosen in a logical order throughout the whole page.
Use the same font and color combination for all the section heads on the page, for instance, if you want to use Arial Bold for a section heading.
The prospect feels a sense of continuity as they read thanks to this consistency, which also serves as a visual cue or prompt that they are starting a new section of the page.
A single ideal structure for an online sales page website does not exist. Decide what functions best for your product or service, it will require some time and effort on your behalf.
But after you’ve finished, you’ll have a sales page design in your possession that you can use as the basis for several such sales pages in the future!