PPV marketing is fascinating in part because you can target a specific demographic with your offerings. Everyone who will see your advertisements has consented to download the PPV company’s Adware.
This fact does affect how one should approach the exercise, even if you shouldn’t read too much into it.
Do you know who the target market is for your advertisements? You obviously know something about them based on the search terms they use or the URLs they visit. You’re also aware of something else.
In return for some inducement, they consented to download the program that displays your adverts.
Consider what that implies about this specific audience in comparison to other audiences you may reach using various online advertising tactics.
You are aware that these people are open to downloading content from outside sources.
That suggests that either they are extremely tech aware, at ease with their computer security and defenses, or, more often, that they are simply not that bothered about bringing in outside stuff.
Either they are unaware of the risk, or they don’t care. In both scenarios, you are aware that you are presenting an offer to internet users who will click a “download now” link.
Knowing a little bit about the PPV business you’re dealing with will also enable you to figure out the type of inducement that most likely caused them to join the PPV user base.
You’ll be aware of the desire they had for the software. Some PPV firms “hire” by giving their subscribers free access to their games.
It should reveal something about a person’s interests and habits if they are prepared to download third-party ad-serving software in exchange for a free video game.
When you consider information like this, it’s not surprising to learn that PPV advertisers typically have the most success with CPA offers that require users to fill out briefs.
Simple forms in order to secure payment and list-building offers that give internet users free information in exchange for their email address and consent to contact them in the future.
Not surprisingly, deals that depend on directing visitors to a product’s sales page perform less effectively. Although it wouldn’t be correct to refer to PPV viewers as a group of tire-kickers, they do tend to delay making purchases.
It’s critical to understand these analyses’ limitations before constructing PPV campaigns based on them. The kinds of observations we just made cannot be taken to be generally true.
That’s because every rule has an exception. There are elderly prospective consumers who are interested in video games and will be eager to reach for their credit cards in response to a good offer.
You can’t assume that the whole user base of a PPV firm founded on game giveaways is made up of children. It’s also crucial to keep in mind that most households have several users of computers. Even if adware was installed, others may still view the advertisements.
It’s crucial to understand how PPV audiences are generally made up. You may design effective campaigns with the use of such information.
It’s crucial to understand, though, that these generalizations aren’t always true and that there is the opportunity for successful initiatives that don’t “fit” the more comprehensive model.
- 1 Why Should You Use PPV Marketing?
- 2 Pay Per View Affiliate Programs
- 3 The Benefits of PPV Advertising
- 4 Not Every PPV Company Is the Same
- 5 Aware of PPV Marketing Criticisms
- 6 PPC vs PPV Advantages
- 7 Why URL Targeting is a Win-Win Situation with PPV Marketing
- 8 PPV Results Boosted by Excellent Landing Pages
Why Should You Use PPV Marketing?
PPV marketing is becoming quite popular. That also doesn’t occur by chance. There are several reasons to admire this online marketing strategy that has the potential to be very profitable.
Let’s look at three of the factors that are making PPV so appealing to advertisers in various markets.
PPV advertising used to be the big moneymaker. With AdWords and other PPC choices, one might obtain social media traffic for an incredibly cheap cost per click and see a spectacular return on their ad expenditure investment.
Then something took place. As word of the method’s potential for profit spread, businesses flocked to the PPC market.
Bid prices rose as a result of the increasing amount of competition, making it much harder to realize those formerly simple profits.
PPV is a recent invention. There are still fantastic cheap options for many incredibly popular keywords and URLs, and it isn’t yet inundated by PPV marketers.
It’s open season in PPV land, and once more, marketers are coming up with fantastic strategies to get fantastic ROIs.
Will it last a lifetime? Perhaps not. However, based on our PPC expertise, there is currently time and room to create significant profits in the industry.
PPV may match PPC in terms of competition in a few years. There are now “easy pickings” available.
Similar to PPC, PPV advertising enables you to bid on terms that are part of search inquiries. It also offers a different choice. The actual URLs that users could choose to view are up for auction. It’s difficult to overstate how important that special wrinkle may be.
When users visit the websites of your rivals, you may decide whether to show your offers to them! You can choose to serve your advertising in the best circumstances. You may really target actual purchase sites rather than just trying to find “buying keywords.”
Advertisers that use PPV effectively make URL bidding the focal point of their campaigns. They find the proper circumstances for their offerings and place bids on those URLs.
The outcomes can be astonishing. Straight keyword bidding couldn’t possibly provide the kind of incredible results that may be produced when you position the correct offer in the right spot.
If you’ve worked with PPC advertising, you are aware of how frustrating it can be to run in such a constrained setting. Consider Google’s wildly well-liked AdWords program, the uncontested PPC king.
Your advertisements’ content is strictly controlled. Your landing pages are examined, and arbitrary “quality ratings” are given to them that have an impact on campaign price.
The offers from affiliates irk them. Bridge pages are disliked by them. Many niches won’t let advertisements in.
That’s not how PPC works. You don’t have to worry about being constrained by a lot of pointless rules and limitations in order to produce the offers you want.
These are only three of the many factors that make PPV so popular with advertisers. It’s an online marketing strategy with lots of promise.
Pay Per View Affiliate Programs
PPV marketing is becoming increasingly popular among affiliate marketers. They were originally wholly dedicated to Pay Per Click (PPC) choices, but they are now realizing that PPV firms may be able to provide them with a better connection.
This newly discovered admiration is the result of several factors. Let’s discuss the two most important elements.
First, PPV enables advertisers to affiliate link straight to affiliate deals.
The majority of PPC choices available—and virtually all of those able to produce any significant traffic—are quite constrained in that regard. Simply try to straight link to Click Bank affiliate products, for instance, and your Google AdWords account will be stopped.
Direct linking is okay with PPV businesses. They’ll enable you to display that affiliate offer directly to visitors without using a landing page as a middleman. It is your prerogative to directly connect if you so want.
In many situations, there are solid justifications for employing landing pages rather than straight linking. However, some marketers favor direct linking, and there are times when doing so is the most beneficial move to make.
PPV makes it possible to profit from certain circumstances. Because of this, affiliates who are sick of battling the limitations imposed by the majority of PPC programs find it particularly appealing.
Second, every affiliate marketer who has made more than one transaction would agree that PPV traffic is beneficial.
They will also extol the virtues of focused traffic. It involves more than just persuading individuals to consider an offer. It involves getting the proper individuals to consider the proper offer.
Most people would agree that search engine traffic is highly targeted. PPC traffic is also. However, none can compete with the amount of precise targeting provided by PPV.
In an effort to attract the right customers to your website, PPV enables you to target things other than keywords. You may also place a bid on a certain URL.
The PPV company will deliver your advertisement when a user of the PPV network accesses a URL for which you have made a bid.
This generates unparalleled chances for targeting. You have the option of displaying your landing page or affiliate offers to users who are visiting rivals’ websites or certain pages that show a very high possibility that the user would be interested in your particular product or service.
To interact with the proper individuals at the right time, you may find the URLs that receive the most traffic for your offers and place bids on them.
These are only two of the factors driving an increase in activity among affiliates in PPV marketing. It is difficult to ignore because of the less regulated environment that allows direct linking and the chance to find highly focused traffic streams.
The Benefits of PPV Advertising
Other forms of promotion just cannot compete with the extremely special benefits that PPV advertising offers.
When you consider these advantages, it’s simple to understand why PPV is quickly gaining popularity among marketers in a variety of areas. Let’s examine three of the unique things that PPV allows you to carry out.
Direct Linking to Affiliate Offers
The ability to link to offerings at once using PPV is something that many affiliate marketers value. With the majority of well-liked PPV advertising alternatives, you cannot do that.
The leading PPC alternative, Google AdWords, is a prime example. Direct links to affiliate offerings are not allowed. It appears that affiliate marketers are being discriminated against by AdWords.
They will, in any event, demand that you have a landing page. Additionally, that landing page will have to satisfy their arbitrary quality requirements.
With PPV, you may direct visitors to the affiliate offer without losing it in the interim stage, which is always a loss of traffic.
Although there are compelling reasons to use a landing page with PPV, there are times when straight linking is preferable. These circumstances are perfect for pay-per-view.
Specific URL Targeting
You can do more with PPV advertising than just place keyword bids. That is a possibility, and it’s often a good one, but it’s not your only choice. On certain URLs, you may also place a bid. The PPV firm serves your advertisement when a user access one of the targeted URLs.
That offers clever marketers that are ready to find the proper URLs an incredible chance. Your advertisement may be served in idea situations.
It’s a strategy for making precisely complementary products “together” or for promoting “on the turf of the rival.”
Comprehensive URL targeting is a need for the most successful PPV campaigns. It’s a tactic with incredible profit potential that is almost exclusive to PPV choices.
Offer Rotation and Testing
The three aspects of success in marketing are testing, testing, and more testing, as any seasoned professional will attest to. More than just putting campaigns together is needed. For utmost efficiency, you must test, change, and adapt them.
With PPV, testing is simple. Think about offering rotation. You can choose to automatically deliver prospects with a variety of offers or landing pages. The outcomes may then be checked to see which are working well and which should be dropped.
There are no other marketing environments that can compare to PPV in terms of the volume of statistical data collected and the simplicity with which modifications can be made based on that data. That is a compelling argument for looking at PPV.
These are only three of the many motives for PPV adoration. It provides you with a chance to carry out things you can’t do in other settings, as well as a number of special advantages.
Not Every PPV Company Is the Same
If you decide to try a PPV campaign with another firm, you cannot assume that one that was run via one company would produce results that are identical.
Results from various PPV companies might vary greatly. Let’s examine why we can’t generalize to all businesses and how this information should affect how you run your company.
First, different businesses have various methods for getting their user bases. As a result, they create audiences that are drastically diverse and may have extremely varied purchasing and reaction patterns.
One business may persuade users to download its adware in return for a free video game, while another would “recruit” customers by offering discounts on everyday things.
While there may be some overlap between those two groups, they would have very different personalities overall. As a result, when made to another firm, an offer that would be well received by its user base may be ignored.
Second, PPV is a game of numbers. Last but not least, outcomes and their profitability can only be learned after extensive repetition.
Therefore, after thousands upon thousands of occurrences, even minor changes in the value of important variables can have a substantial overall influence.
There are no two PPV businesses that will produce the same bid pricing for all URLs or keywords. These price changes will have a big impact on the outcomes.
Third, the regulations governing how advertising is presented vary amongst businesses. Some foods are only offered as pop-under. Popovers may be used by others.
The size of the advertisements may also change. At first glance, the discrepancies could appear to be minor. The discrepancies will undoubtedly start to show up as we spread out the distinctions over a large number of perspectives.
Therefore, what succeeds enormously at Traffic Vance could fail at Zango. We cannot confidently assume that a campaign run via one service, whether it is successful or unsuccessful, would produce identical outcomes when run through another.
What does this mean for your business, exactly?
It first justifies testing several businesses in an effort to find the most profitable PPV alternative. It also serves as a reminder to be wary of presuming that a single campaign can be scaled across advertising platforms.
Before giving up on your PPV approach if you are just using one choice and are not seeing the intended results, it can make sense to test it out with one or two added businesses. Otherwise, you risk missing out on a successful campaign.
When you decide to broaden your reach by working with another firm after running a successful campaign, you shouldn’t open the champagne at once. If you choose a different service, your successful PPV campaign can turn out to be a total failure.
The basic truth is that various PPV businesses create different outcomes. A mistake that might seriously harm your marketing company is assuming that “they’re all the same.”
Aware of PPV Marketing Criticisms
PPV marketing is not everyone’s favorite thing. Some folks don’t even like it in the slightest. While there may be some valid justifications for opposing the use of PPV in some situations, most of the concerns are just unfounded.
People who assert that watching PPV exposes them to the possibility of “negative branding” are prime examples of individuals who make unconvincing claims in opposition to PPV.
The negative branding argument is predicated on the idea that pop-under, which is how the majority of PPV firms display their advertising, is simply disliked by consumers.
Critics contend that these advertisements are perceived by consumers as deceptive, invasive, or “spammy,” and that is connected to the practice is more likely to cause people to dislike your brand than to convert them into paying customers.
Even if there are clearly situations where obtrusive advertisements might “turn people off,” that defense doesn’t really work well for PPV. PPV marketers don’t have to worry about bad branding for a variety of reasons.
First off, those who are exposed to PPV ads may not be fully representative of the population at large who dislike pop-up advertising. The PPV viewers voluntarily choose to see the advertisements.
Being astonished to discover that your browser is secretly launching new windows with adverts and knowing it would happen because you consciously choose to accept it are two very different things.
Second, critics ignore the fact that the actual marketing message’s message may offset any bad emotions connected to the way advertising is delivered.
In other words, even if people don’t like popunders, they definitely do love them a lot. They won’t spend a lot of time mocking the fact that you sent the offer via a PPV popunder if you’re placing a wonderful bargain in front of them.
The adage “the medium is the message” by Marshall McLuhan is limited. The message itself does have an effect.
Third, measuring the concept of bad branding is very impossible. In terms of one’s overall brand, how much of an impact would show advertisements to a PPV audience truly have? More significantly, how much will it matter in terms of the bottom line?
You really can’t say. However, you may rapidly find, for instance, that a $1,000 PPV marketing investment can generate $1,350 in new revenue. Real profits should generally take precedence over hypothetical cases of mild brand erosion when the bottom line shows them.
These are only three of the many explanations why PPV advertisers need to get a good night’s sleep rather than pace the floors at night worried about their brands. One of those PPV critiques that seems compelling at first glance but is disproved upon closer examination is the bad branding.
Pay Per View marketing is becoming more and more popular. That’s mostly because it provides more versatility than other solutions, in comparison.
Marketers are learning that they can do more with PPV and that they can do it without having to go through reams of procedural hoops and stifling regulations.
The main rival to PPV is Pay Per Click advertising. More particularly, it originates from Google’s AdWords program, the top PPC choice.
Despite the fact that there are several different PPC systems, AdWords receives the most attention and has the most potential to generate substantial amounts of traffic.
AdWords also have been used. People have amassed enormous wealth by using AdWords to sell their goods and services. However, it has become more and more difficult to develop successful advertisements in that context.
This is due to the fact that AdWords has been more and more restricted over time. The ability of marketers to directly link to affiliate offerings is restricted.
Google has proved standards for landing pages that will affect bid price. You can even lose your account if you violate their rules. Your advertising must be organized.
AdWords’ requirements and restrictions. Some items cannot be promoted. The list is never-ending. And with each month that goes by, it appears to become longer.
It is simple to understand why some individuals are growing disenchanted with PPC when you consider the other restrictions and more competitive industry. It’s also simple to understand why PPV is such a desirable substitute.
PPV companies approach their advertising differently. Compared to its PPC competitors, they provide greater flexibility and space for experimentation. Many marketers find its loose atmosphere to be quite appealing.
Marketers may use direct links to affiliate offerings thanks to PPV firms. This may lead to some extraordinarily lucrative changes in some markets and with certain products. The PPC alternative does not provide access to such opportunities.
In most circumstances, PPV doesn’t have any special landing page requirements. The terms of service and regulations governing certain aspects of ad display are there, although they are far less strict than those you would find with AdWords.
Participants in PPV have more latitude to design their messages and to provide a wider range of goods and services.
It’s simple to understand why so many people are riding on the PPV train when you consider the broader picture. Pay Per View marketing provides unmatched flexibility and greater space for the type of creative experimentation that may result in high-profit breakthroughs.
It makes sense to look at PPV choices if you’re becoming sick of the constraints, small print, and overly cautious PPC advertising industry. You could possibly discover a more effective method for marketing.
PPC vs PPV Advantages
Pay Per Click advertising has taken over as the go-to choice for individuals that want quick traffic spikes but don’t want to put in a lot of work on search engine optimization. A PPC campaign may quickly generate a lucrative flow of appropriately focused traffic.
However, PPC’s position as a favorite could be in danger. Pay Per View advertising has proven to be a fantastic choice and has several advantages that PPC just cannot match.
The lesser overall competition is one of the major benefits of PPV. PPC is quite well recognized and has been gaining popularity for a while. Everyone appears to have dipped their toes into PPC, from Fortune 500 corporations to grandmothers who write about their housecats.
Finding cheap keywords to bid on has been more difficult than ever, and if you do find one, it doesn’t take long for competitors to get on board.
With PPV, that is not the case. Even while it would be a stretch to argue that PPV is “under the radar,” it doesn’t attract the same level of interest as PPC and its very visible flagship product, Google AdWords.
Because of this, there are fewer competitors in the market, and significant prospects for campaigns with astounding ROIs may still be found.
Many people have contrasted the current situation of the PPV industry with the earlier, very profitable “golden days” that helped to popularize PPC. People who made money with PPC “back in the day” can attest to how profitable it can be to be in the right location at the right time.
PPV is also less constrained than PPC. A variety of requirements are placed on advertisers by the major PPC programs. There are limitations to the structure and substance of advertisements.
There are landing page criteria and arbitrary quality ratings that affect keyword bid pricing. There are restrictions on what and how you can advertise. Direct links to targeting offers are often forbidden for affiliates. There is a lot of bureaucracy with which to contend.
With PPV, that isn’t a concern. PPV providers will often allow you greater freedom to “do your thing.” More adaptability increases the possibility of financial gain and provides more space for the type of imaginative experiments that might result in those large victories.
If you’re sick of following a guideline that keeps becoming longer, you might want to think about switching from PPC to PPV. You should at the very least test out PPV as part of your general strategy.
PPC won’t go away any time soon, but PPV has a few significant benefits over AdWords and other services. Less competition means more chances for discounts, and a less constrained setting can make it simple to create PPV campaigns that are highly profitable.
Why URL Targeting is a Win-Win Situation with PPV Marketing
You’ve undoubtedly heard about the rising fame of PPV marketing unless you’ve been sequestered in a lonely mountain refuge for quite some time. Marketers across a wide range of industries are learning that PPV offers them incredible returns on their ad expenditure investments.
The ability to target more than just keywords is one of the factors contributing to the increase in PPV usage. Yes, you may configure it such that your advertisement appears when users of the PPV network perform particular searches. But you can also build campaigns using URLs.
Basically, you may configure your campaigns such that the PPV provider shows your offer to users when they access specific URLs.
Similar to how you would bid on keywords in a Pay Per Click set, you do the same for those URLs. This improved capability opens up some fantastic business prospects. Just a few of the alternatives should be kept in mind.
Imagine being able to present your own counter-offer to visitors to your competitor’s sales page. Consider whether or not it may increase your sales.
What type of outcomes might you expect if you placed a fantastic gratis or supplemental offer on the real order page of a well-known website? Is the concept of making your mouth water?
We can all agree that traffic source is beneficial, especially focused traffic. Consider how you may get highly focused traffic by placing bids on niche pages that only your ideal customers would access.
Although many like to say that PPC and search traffic are tailored, they fall well short of what PPV can provide.
Consider how many various pertinent URLs there are in your field and how simple it would be for you to find and save them.
Now consider the possibility that you are the only one in the whole PPV market placing a bid on those specific URLs, enabling you to obtain some of the greatest traffic imaginable for a lot less money than you would spend for less-targeted keyword traffic through PPC advertising. Isn’t it very exciting?
PPV differs from other advertising solutions due to URL targeting. It opens doors of opportunity that other types of promotion don’t even approach when used properly.
You definitely must look into the possibility of PPV marketing if you’re seeking a means to grow your internet business and attract the most customers by placing your targeting offers in the greatest situations.
PPV is more than just URL targeting, but for astute advertisers, that aspect of the process opens up a whole new level of profitability. If you aren’t making the most of PPV, you should make it a priority to start doing so right away.
PPV Results Boosted by Excellent Landing Pages
Pay Per View advertising is a popular experiment among marketers, at least in part because it enables them to link directly to affiliate offers without having to drive potential customers to a landing page that serves as a middleman.
You cannot achieve it using AdWords or many PPC solutions. AdWords truly demands a landing page that passes muster with Google’s arbitrary quality standards, not simply “a” landing page.
Being able to display affiliate offers to prospects without having to deal with the trouble of building a high-quality landing page has a certain allure.
A campaign may be very beneficial if visitors can be directed straight to an offer without losing any of it at the landing page level.
However, PPV advertisers would want to consider more than just ease of use when deciding their strategies. A strong landing page may really help one’s ultimate stats when applied properly. That is correct for a minimum of two reasons.
First off, it gives the advertiser a chance to construct their own list. You lose the opportunity to collect email addresses for follow-up marketing and better long-term value when you route traffic to an offer.
For a very long time, marketing professors have yelled, “The money is in the list.” That’s because it’s entirely right. Creating a responsive, lucrative list through the use of a landing page provides you with a chance.
Your efforts might not bring in as much money right now, but the long-term profits will more than make up for it. You’ll have several opportunities to present offerings to an open audience.
The second possibility is to use landing pages to pre-sell the next affiliate offer.
Many marketers have discovered that spending some time “warming up” prospects and getting them ready for the ultimate sales presentation increases CPV conversion rates significantly, more than offsetting the proportion of visitors who leave the landing page before viewing the offer.
The efficiency of the affiliate offer will really increase if you can create the ideal landing page.
These two arguments strongly support the use of landing pages. It is crucial to remember that testing is the greatest technique to find the most lucrative possibility. To learn what is most effective for a certain campaign, one may choose to switch up their offerings.
In the end, the availability of alternatives is irrefutable evidence of the worth of PPV to advertisers.
PPV offers a lot of flexibility, making it a terrific advertising strategy. It will be a hit with those looking for a direct linking possibility as part of their affiliate marketing campaigns.
Those that understand how to employ well-designed landing pages to boost their overall profitability will benefit as well.