Quick Tips for Google AdWords in Digital Marketing in 2022

Quick Tips for Google AdWords in Digital Marketing

Google AdWords in digital marketing is a tool as well as a platform for online advertising. And it’s a technology that can let you build a successful business model from scratch that generates a lot of revenue. 

Literally, digital AdWords by itself can carry out this. Not even a product, a website, or anything else is necessary. 

You wonder how that might run. Finding an affiliate product to sell for commission is straightforward. You simply create an advertisement for the product using your affiliate link, and you get paid every time a potential customer clicks on the link and makes a purchase. 

What’s more, Google AdWords strategy is completely scalable. You may start by spending a little amount of money on your campaign and seeing a profit of, say, 30%. Once you’ve amassed a sizable sum, you can start reinvesting and making even more money. It’s infinite! 

If you already run a firm, what then? Then, you may use Google AdWords in digital marketing to increase website traffic in order to attract more clients and consumers.  

What is the main benefit of using this over something like SEO? It comes right away. Create your campaign, and you’ll have more visitors and more revenue right now. 

There is, of course, a warning: for AdWords to be such a powerful and successful tool, you must approach its use properly.  

There is undoubtedly a proper and improper method to use Google AdWords in digital marketing, and if you do it incorrectly, you won’t benefit from any of this.  

If you do it wrong, all you’ll discover is that you spent money on Google advertising that very few people clicked on, and that cost you a fortune. You could even discover that no one clicks on your advertisements, in which case you might simply give up on AdWords and conclude that it is useless. 

What is Google AdWords in Digital Marketing

What is Google AdWords in Digital Marketing?

In general, Google AdWords in digital marketing is a platform for online advertising, more precisely a “PPC” platform, which stands for “Pay Per Click.”  

When you purchase Google AdWords advertising space, you are paying for your advertisement to show up on Google’s SERPs (Search Engine Results Pages) when users conduct specific searches. 

Nowadays, when you search for anything online, such as “buy Phone,” an advertisement will appear at the top of the Google search results.  

In this instance, the advertisement is most likely from Amazon and will resemble the other advertisements with the exception that it will mention “Ad” in a little yellow box next to the URL.  

There are several other results with the term “Ads” above them if you scroll down the right side of the page. 

This is how Google AdWords in digital marketing works in practice, and it is also where your advertisements will show. The “keyword” in this instance is “Buy Phone,” and as a result, it is the search phrase someone must enter to view those advertisements. 

Since only when someone clicks on the advertisement is the advertiser charged, this sort of Google advertising is known as “PPC.”  

To put it another way, no money will leave the account if the adverts appear, but nobody clicks. As a result, the advertiser won’t be paid if the advertisement is unsuccessful, which is quite helpful.  

Additionally, it implies that you may efficiently boost your brand’s awareness while obtaining free publicity. 

Naturally, there may be instances where many advertisers are focusing on the same terms. Additionally, it goes without saying that the number of times your advertisement is viewed is restricted.  

The practice of “bidding” enters the picture at this point; the more you spend for each click, the more often your advertisement will appear and the more likely it will replace those of other marketers that are aiming for the same search phrases. 

You may also decide how much money you want to spend overall on a given day by setting a budget.  

This is obviously quite helpful since, without a “limit” on your spending, you can wind yourself shelling out a lot of money. It’s important to strike a balance between raising your CPC AdWords (cost per click) and your overall budget, but we’ll get to that later. 

Identifying Keywords

Identifying Keywords

The keywords are the search phrases that you will use to target your Google AdWords in digital marketing, as we discussed in the beginning. Picking these terms is perhaps the most important part of your first strategy because they are the phrases that you will be bidding to appear on. 

Target Audience Demographics

When starting off, the first thing to consider is what your keywords mean. It’s crucial to pay attention to the fact that keywords specifically refer to people. Consider carefully who, when, and why they are using a certain search phrase when selecting a keyword. 

You identify the audience you want to reach, and then you start thinking about the terms they will be searching for. This is how you go about choosing the precise phrases. 

Additionally, you need to consider not just who you want to contact but also when you want to do it. This is crucial because it will help you identify a group of people who are “sensitive” to your message—that is, open to hearing an advertisement at that specific time. 

The best part about using Google AdWords in digital marketing is that many Google users will be actively looking for your business or a business that is comparable to yours. 

Consider this: when someone searches “buy Phone,” they are actively looking to buy a Phone at that very moment.  

When you are really interrupting that individual during their free time, this is a significant benefit over advertising in a magazine or on TV. Google AdWords in digital marketing offers an edge over comparable Facebook marketing in this regard. 


There is more to it than that, though, since your aim must also be considered. As an example, keep in mind that occasionally the goal of your advertising campaign won’t be to generate sales right away. 

For example, you could be more concerned with just increasing the visibility of your company and engaging a large audience 

Google ads that aren’t clicked don’t cost you anything, as was already discussed, so you may use the Google marketing platform to very reasonably introduce people to your business. 

However, if you’re not in a rush to generate hits, you might want to experiment with less relevant search phrases that are directed at a less responsive demographic. 

Similarly, you can want to broaden your target market and find those individuals who wouldn’t often be drawn to your product.  

Consider targeting “expensive wedding dress,” but with an advertisement that discusses the unexpected value of some expensive labels, and you could just widen your circle of influence. 

Google AdWords Keyword Search

It’s fascinating to think about how Google AdWords in digital marketing may be used for research to illustrate the fact that it can be used for a wide variety of goals.  

This is helpful for businesses who are interested in SEO, or “search engine optimization,” which is a tactic for raising a site’s organic rating in search engine results pages (SERPs). In other words, you employ SEO in order to rank above advertisements on certain keyword results pages. 

The main drawback of SEO is that results are never “guaranteed” and take a lot of time. This implies that you can devote a significant amount of time and resources to it in order to obtain the term you need. What if the term does not generate the volume of visitors and sales you expected? 

The answer is to experiment with Google AdWords in digital marketing to “test” which search phrases result in the most conversions. This will allow you to compare “cheap wedding dresses” and “discounted wedding dresses” and choose whether one is worth the effort. 

According to rumors, Tim Ferriss used Google AdWords in digital marketing to look for names for his book, “The Four Hour Workweek.” The winner was the one he went with, and the book became a New York Times No. 1 bestseller!  

He simply conducted Google AdWords in digital marketing with a variety of alternative names and then analyzed which ones got the most hits! 

Local Search Terms

So, how does Google AdWords in digital marketing help for local markets? After deciding on your goals and target market, you should have a wide range of search phrases to pick from. We’ll look at ways to reduce that choice to a more manageable list shortly. However, it’s crucial to first consider the function of local search keywords. 

What is a local search phrase? It is a key phrase that has a local qualifier at the beginning or finish, to put it simply. 

You will now only be able to connect with others who are particularly looking in your local area by using a search word like this. How does that help? 

Google AdWords in digital marketing makes perfect sense for a store selling wedding dresses. That’s because most women will want to try wedding dresses on before buying them and have them changed to fit them, needing repeated trips to the store where they bought them.  

Or, to put it another way, most individuals prefer to shop for wedding dresses nearby. 

Therefore, if you run a wedding dress store in Santa Monica, California, spending money on advertising to individuals in the UK is probably not the best use of your money. The same holds true for eateries, high-end shops, dentists, and more. 

Another significant benefit of using local search phrases is that they significantly lower the level of competition. Consider this: if you were to go for our earlier key phrase, “Buy Phone,” you would be competing with Amazon.  

At the same time, you would be competing with pretty much every other AdWords-enabled eCommerce site on the planet. There is a huge amount of competition there. 

And did you know that Amazon spends $1,000,000 every day on AdWords? Then, you’d have to compete with their incredible brand awareness and trust. Which ad—from the perspective of a consumer—would you be more inclined to click, “Uncle Joe’s Phone” or “Amazon”? 

Because of this, many companies that really can sell internationally opt to focus on local search phrases in order to grow their market share. If you’re very fortunate and pick your region and keywords wisely, there could even be no competition! 

What Makes a Good Keyword?

Finding terms with little to no competition is really one of the main tactics you’ll use while looking for keywords and key phrases.  

To put it another way, Google AdWords in digital marketing helps to choose something a little more uncommon and obscure (like a local search keyword) that won’t be targeted by major global firms. 

Therefore, if your search phrase is “purchase Phone,” you could discover that you need to use something a little less broad to avoid competing with sites like Amazon.  

In that situation, you may select “purchase action Phone,” “buy inexpensive Phone,” or “where to locate Phone.” Any of these phrases will be a little less “in-demand,” and consequently, you’ll have a better chance of connecting with a potential audience. 

On the other hand, you also don’t want to use keywords that will be so uncommon that nobody will be looking for them. If you target the phrase “where to find good phone,” you could only receive a few daily searches, which won’t lead to many purchases. 

The trick is to find this “sweet spot,” where there is a high demand for a product or service but not yet a lot of competition. 

Google Keyword AdWords Tool

While coming up with a distinctive yet well-known term is largely basic sense, you really want to make sure you examine the facts.  

For this, Google features a keyword tool that lets you look up a certain keyword, compare the search traffic, and see how well it was performing. We now have the less effective “Keyword Planner” tool because Google sadly dropped that one. 

To use this planner, enter the names of your service or product, landing page, and product category. Then you may include a few more things, such as places and negative keywords (see below).  

Next, you click “Get Ideas,” and a list of keywords and “ad groups” with traffic and competitiveness will appear. You are even given a “suggested bid.” 

All of which have a lot of monthly searches and high/medium levels of competitiveness (2-8,000). 

On the other hand, “Top 10 Phones” has little competition and receives roughly 1,600 monthly searches, making it an intriguing keyword to target (even if it will probably reach a less “sensitive” demographic).  

There is little competition for “Phone coming soon,” with monthly searches. These topics could be more worthwhile to concentrate on. 

The benefit of this tool is that it makes it simple to build up new campaigns and drops a lot of the guesswork involved in planning. However, it also makes it more challenging to research particular terms that you’re interested in. 

You may also use different keyword tools. One example is the website keywordspy.com, which not only allows you to search for keywords but also allows you to ‘spy’ on your competition to find out which search phrases they are focusing on. 

There are several free and paid programs available, but only a select few are truly inexpensive. Another choice is to contract a virtual assistant if you’d prefer not to do the legwork and only need the raw data (VAS).  

Virtual assistants are experts with offices in nations like India who can manage a variety of administrative and research chores if they do not have to be physically present.  

They often charge very little per hour, so for between two and ten bucks, you may get a reasonably comprehensive spreadsheet of keywords and ideas. 

Manual Research

Remember that you may conduct manual keyword research, or the “old fashioned approach,” as well. In essence, this approach only entails using Google AdWords in digital marketing to do specific keyword searches to decide which advertisements appear. 

This is a helpful technique that may reveal a lot about a term, including how valuable it is likely to be and how difficult it will be for you to stand out.  

Additionally, this approach provides both quantitative and qualitative data. In other words, it reveals the characteristics of the opposition, their digital marketing AdWords tactics, and the quality of their advertising.  

Consider whether your advertisement can compete with the message they are putting out and how you might improve its chances.  

Checking out the keywords that are currently producing results for you is a different approach you might use. You should have some sort of analytics using Jetpack, cPanel, or Google Analytics if you run a website or blog.  

Google AdWords in digital marketing helps to reveal the search phrases users use to find your content, and you can use this knowledge to decide what’s already effective for you.  

Then, by appearing in both the organic and sponsored results, you may effectively increase your monopoly if you target the same or very related search phrases. 

Google Negative Keywords

You will have the ability to target negative keywords when you select a term to target. A negative keyword is what? In essence, it’s the opposite of a typical keyword: it’s a search phrase that you want to avoid having your ad appear for. 

It’s important to keep in mind that your search words don’t need to exactly match to appear. Therefore, your advertisement may still appear if someone searches for “buy Phone today” when you are targeting “buy Phone.” 

The term “free” is one of the most prevalent examples of a negative keyword, and this again depends on how sensitive your audience is.  

You should have very little interest in the type of potential customer who would look for “free fitness eBooks” if you have a fitness eBook and charge $50 per transaction.  

Avoid using that phrase, and you’ll discover that you squander less money consequently. Those visitors are obviously not in the market to make purchases; thus, they are of little benefit to you. 

Writing Ads

Writing Ads

You must now consider the text that you want to display ad after selecting your AdWords keywords and the target audience for them. 

You must once more consider your aims, your demography, and your susceptibility, just like you did when choosing your keywords. Who are you trying to reach? What time do you want to contact them? And why are they your target market? 

Understanding the constraints, you must run within is also crucial. The most recent Google guide, which is shown in the table below, details how many characters you must use and where. 

Name Max Lenght (most languages) Max Lenght (double-width languages)
Headline 25 characters 12 characters
Display URL 35 characters 17 characters
Description Line #1 35 characters 17 characters
Description Line #2 35 characters 17 characters

So, your headline comes first. Your URL will be exactly underneath it, and the descriptive text, which might be two lines long, will appear below that.  

Although you don’t have a lot of space to work in, you do have some creative freedom that may help or hurt your sales. 

You should strive to do the following in your writing if your goal is to attract clicks and try to convert those clicks into sales: 

  • Attract attention 
  • Push the value proposition 
  • Allay fears 
  • Promoting selling points 

The goal of Google AdWords in digital marketing should be to match the keywords in the headline and be the ideal match for what they are looking for in order to capture your visitors’ attention there.  

Keep in mind that since they actively looked for your keywords, you already know what they’re looking for! 

The crucial part is the value proposition. This is the unique selling proposition (USP) of your goods and the psychological “hook” that will pique people’s curiosity.  

The phrase “you don’t sell hats; you sell warm heads” is right for any product; consider what your target market truly wants. 

Managing concerns is another effective tactic. Here, you’ll reassure the consumer about issues like delivery time, product quality, and price while also highlighting your major selling features, which may include things like “24-hour delivery times” or “pleasant customer service.” 

Try to put yourself in your visitor’s shoes and consider what you would be inclined to click. And keep in mind that consumers will instinctively view advertisements with suspicion since they recognize that you are trying to generate money. 

If you wanted to buy promotional t-shirts with logo printing, you probably wanted a service that would be quick, dependable, reasonable, and provide a high-quality product.  

Knowing that the business produced the shirts locally and that you may have them the following day can soothe your concerns. 

Discriminating Against Customers

The worst mistake you can make in any type of digital marketing is to believe that the goal is to get as many views and clicks as you can, no matter what.  

Your goal is not to achieve this. Your goal should be to get results, which might be new email subscribers, new clients, revenue, publicity, or whatever else your company needs from the campaign. 

And not all your customers will be equally successful in bringing you those outcomes.  

As a result, you must exercise discrimination if you want your adverts to effectively lure certain visitors while repelling others. Additionally, the strategy you employ here is very different from that of other sorts of advertising. 

In a magazine advertisement, you must pay a predetermined fee to have your ad “run.” From there, you’ll probably want to draw as much attention as you can and encourage as many readers to contact or visit your website as you can.  

Why? Because if you’re a skilled salesperson, it won’t cost you anything to obtain a call from the incorrect kind of customer, and from there you will have a chance of being able to persuade them to buy from you. 

However, with Google AdWords in digital marketing, you pay for each click, which implies that you lose money each time you draw in the incorrect clientele. As we saw with the phrase “free,” negative keywords help with this to some extent. 

By placing the price front and center inside your ad, you may go one step further in your AdWords text. For example: 

$30 Fitness eBook Changes Lives 

Six pack guaranteed in 3 months or your money back with $30 eBook 

This works because it says the book’s price right there in the text. So, unless someone is at least prepared to contemplate spending $30 on an eBook, they are not likely to click on the advertisement.  

As a result, you have effectively screened your audience such that the only people who click are going to be very vulnerable. Your chances of gaining instant conversions are excellent if your landing page’s text is strong. 

You could receive 1,000 clicks and 10 purchases if you remove the $30 sign. As a result, you have made $300, but if you had spent 50 cents every click, you would have lost $500.  

However, if the $30 sign is included, you could only receive 30 clicks and 2 purchases. You now paid $15 for this, but you also made $60. That has a significantly higher ROI.  

The lesson of the story is that repelling the wrong clients is just as crucial—if not more crucial—than luring in the right ones. 

Of course, you would employ a different strategy if your only goal was to force them onto your website by clicking on your advertisement 

You may even think about offering a free eBook as an inducement to entice people to visit, or you might use a limited-time special offer and make sure there is a clear deadline right in the message. 


You may do some research to develop a strong headline and description for your advertisements, just like you want to identify a keyword for your campaign. 

Getting a clear understanding of what your product is that appeals to customers the most is your first step. You need to understand how your brand is seen by others, what makes you successful, and what is preventing you from moving forward. 

The more you understand yourself and your company, the more likely you are to understand your unique selling proposition (USP), your own value proposition, as well as the issues that worry your consumers.  

One simple method to learn all of this is to simply ask: conduct a poll on your website and ask visitors what first drew them to your company or what they value most about your offering.  

Ask them why they picked your company over competing ones and what almost made them decide against making a purchase in the first place.  

Google AdWords in digital marketing helps a website receives a lot of traffic, you may carry this out quite quickly; otherwise, you may want to offer an incentive (such as a contest) or even outsource the process to a market research firm (depending on your budget). 

Google AdWords Bidding and Budgeting

Google AdWords Bidding and Budgeting

Hopefully, you now understand How Google AdWords in digital marketing works and which keywords to target and how to get people to click on your advertisement if you have kept everything from the earlier two sections. 

But even the most effective advertising campaign will fail if it lacks the proper budget and bidding strategy. 

Keep in mind that bidding decides how often your advertisement is displayed and how much you will be compensated for each click on that advertisement.  

Your budget specifies how much you are willing to spend overall and the end date for the display of your advertisement. If you want to prosper, you must successfully manage both since they are interconnected. 

You probably saw the “Suggested Bid” column when using Google’s Keyword Planner, which shows how much you ought to pay for each ad.  

However, this is only an approximate estimate that is based only on what other users have offered. You need to get a little more skilled if you want to bid more strategically and thus enhance your conversions.

Automated Bidding Methods

Selecting “Automatic CPC” while creating your Google ads campaign is another option to obtain help with this part of your campaign.  

While you will still create your own ad wording and keywords and show a budget for this campaign, Google will decide the actual cost of each click.  

This will change based on the level of competition, the number of clicks you’re receiving, etc. If that’s your main goal, then this method is ideal since it uses algorithms to make sure you receive the most clicks for your money. 

Using automatic CPC in combination with a “CPC bid limit” can help you avoid paying too much for each click. This makes sure Google AdWords in digital marketing doesn’t spend all your money on the first click. 

If you have a Google AdWords Analytics account, you may further improve your automatic CPC. You may monitor conversions in this manner. This entails using cookies to track “conversions,” which occur when a user clicks on an ad and navigates all the way to your checkout page. 

You may use this tracking system to regulate CPC depending on conversions by selecting “Enable Enhanced CPC.” This implies that your bid value will fluctuate in order to become optimal for bringing you the most actual sales or mailing list members.  

By checking the “focus on conversions” option, you may go even farther. By doing so, you will truly be practicing “CPA,” or “Cost Per Acquisition.” 

The “search page location” option is another choice when selecting automatic CPC. This choice improves your bidding approach to help you rise to the top of the SERPs and keep an advantage over the competition.  

It doesn’t matter if you’re only concerned with conversions; if you’re concentrating on conversions, the ideal SERP position will really be taken into consideration automatically. This is more helpful for individuals who only want to enhance their visibility. 

As a business, keep in mind that outcomes should be your primary concern rather than actual clicks. The bottom line is what is important in the short and long terms, so don’t be misled by other indicators. 

Of course, CPA and automated bidding lose part of their effectiveness over “the long run.” If your goal is to generate interest in your business so that customers return later or are more likely to click on the following ad, you may be less concerned with immediate sales. 

By choosing a “flexible bid strategy,” you may use a variety of alternative bidding techniques and restrictions for your advertisements.  

Noting this, you should have a look at Return on Ad Spend (ROAS), which is simply your ROI projected for the future depending on your present campaign settings, after your campaign achieves success. But for this to work, you must perform at least 30 conversions during a 30-day period. 

Manual CPC Bidding

Automated CPC provides advantages, especially when improved CPC is used to increase conversions and increase profit. 

However, there are advantages to creating your own CPC as well. As previously noted, if you are less concerned with rapid conversions and ROI, manual CPC can make more sense.  

Like how manually managing your CPC will enable you to conduct tests and see how various bidding methods affect your clicks and purchases. 

Consequently, how do you choose how much to start bidding with while controlling your CPC manually? Examining the Keyword Planner’s proposed bids might serve as a guide.  

Examining how much other marketers are paying on Google AdWords PPC will also give you hints. Using Keyword Spy, you can carry out this. This is a sound technique because you can probably presume, they’re making money with it. 

Simple math is a different tactic… 

Calculating CPC

If you already have a sales page or landing page where you are trying to convert visitors into customers, look at your existing data and try to get an approximate conversion rate. How many new visitors become buyers, subscribers, or return visitors? 

Say 10% of your visits are considered “successful.” This implies that for every 10 visits or even ten clicks on your advertisement, you will receive one “hit.”  

Therefore, if profit were your only concern, you would need to ensure that you received 10 clicks and that each click cost less than the profit you would receive from a sale.  

Therefore, if your goods cost $10, your offer must be less than $1. According to statistics, you would (ideally) be more likely to turn a profit and to do so as you increase your spending. 

However, if that were your plan, you could be more interested in employing an automated CPC strategy, which would carry out the same goal. 

Obviously, both your purpose and overall budget will have some bearing on this. If you want to be noticed more, you may spend more on more impressions, but your daily budget will likely have a bigger impact. 

Deciding on Your Budget

The budget you set up will naturally depend more on how much money your company must spend on this type of promotion.  

Some businesses just won’t have the resources to spend a lot of money here, but others could be able to invest a modest fortune to immediately reach thousands of consumers. 

It goes without saying that the more money you spend, the more money you stand to make, and the quicker you stand to start seeing returns. 

However, you must take into consideration the fact that in order to generate money, your first investment will have to be large. 

Theoretically, after running your ad campaign for a while, you will have mastered it and be able to begin generating a stable ROI. As your revenue grows at this stage, you can afford to keep spending more. If your company is scalable, you might possibly see virtually endless growth! 

But initially, you’ll undoubtedly have to make some purchases and incur some losses. Once you have the required quantity of data, you may begin developing and improving your campaign.  

Like bid amounts, budget requirements must be met in order to start seeing your first sales. 

Set aside some money to lose when creating your PPC ad budget and don’t count on seeing results right away. Like anything else, accumulating money requires spending, and real success requires effort. 

Analyzing and Improving Your Performance

Analyzing and Improving Your Performance

As we mentioned earlier, it’s likely that you’ll have to spend a little money up front on your AdWords campaign before you start seeing results.  

You won’t likely get it perfectly the first time, so you’ll probably need to make some adjustments to your keywords, ad wording, landing page, and bidding strategy until you reach the ideal sweet spot.  

In fact, even if you do locate it, you could find that when markets shift, your plan needs to alter as well. 

Therefore, how do you adapt your strategy? How can you launch a losing AdWords campaign and make it successful? 

Analysis and feedback are the solution. For you to decide what to change and what to keep the same, you must know exactly how well your advertisements are functioning. 

Even better, you can then experiment with little adjustments to each of these parts to see how they change them. You keep a modest change if it boosts your sales. You take it out if it causes harm to it. 

Getting Data

When you connect into your Google AdWords account, select the “Campaigns” account to see some quick feedback. This page lets you see which campaigns active and which ones are on hold.  

Both your budget and the number of clicks you’re receiving are visible. You can decide how many clicks on your advertisement are resulting in product purchases or subscribers joining your mailing list if you set up conversion tracking in Google Analytics. 

Split Testing

Split testing is one of the finest methods you can use to enhance your AdWords performance. Split testing basically entails building two variations of your landing page or AdWords ad and comparing their effectiveness. 

As an illustration, suppose you had two landing pages, one with a red design and the other with a blue design. Then, with conversion tracking enabled for each, you could make two similar advertisements and direct visitors to each one. 

The best design might then be used after comparing which of your two phases of that site was generating the most revenue. Split testing landing pages may be done using a variety of technologies, including Optimizely.  

An alternate tactic may be to test your advertisements with various heads or CPCs to decide which ones performed better in terms of sales. 

Split testing is ideal in principle since it enables you to apply ‘natural selection’ to your marketing plan.  

As a result, every aspect of your campaign, including your advertisements, landing page, pricing point, and everything else, should progressively get better and better until you’re generating the largest amount of profit. At that point, you may start increasing your campaign’s investment. 

But be aware that split testing shouldn’t be used carelessly. Split testing is practically the same as doing a blind experiment or clinical trial with a control group like they do in academic research.  

However, you’ll see that scientific studies make use of sizable samples and meticulously optimize the procedure by picking people who are equivalent for each group and by limiting confounding factors.  

Even then, they must do extensive statistical significance tests to be sure the outcomes they found were not the result of chance. 

Running a split test for 10 days and discovering that one landing page generates 3 sales while the other generates 5 tells you nothing.  

Split testing is more effective until you’ve reached a stage where you’re generating a lot of sales per day and can draw conclusions from the numbers.  

Don’t waste time in the beginning when it would be preferable to focus your attention on honing one campaign. 


You should now be able to create an AdWords campaign using the information above to help you improve sales, visibility, and profit. 

The important ideas to remember—which many business owners do not realize are as follows: 

  • Results-oriented AdWords campaigns are recommended. 
  • Sometimes, AdWords advertisements should concentrate on the people they don’t want to click. 
  • Keywords are all about reaching the right people at the proper time and understanding the audience’s sensitivity and target demography. 
  • Being a large fish in a little pond is preferable. 
  • To make your Google AdWords campaign perfect, you will need to invest some money up front. 
  • To improve your campaign and landing page, employ statistics and user feedback. 
  • As important to your sales as your campaign itself is your landing page. 

You should be able to begin developing a campaign that generates actual conversions and may help you significantly raise your company’s revenue and profits. 

A Simple Action Plan

Google AdWords in digital marketing concepts will serve as the foundation for your campaign, but the specifics will depend on your budget, company strategy, and product or service. However, you can apply the following steps if you’re searching for a simple strategy to follow: 

Step #1: Build your eCommerce site or landing page and test it to see whether it can convert visitors into customers. To assure a professional appearance and function, use OptimizePress, Magento, or another “builder.” 

Step #2: Think about your goals, your target audience, and the best time to reach them. Then list every keyword that comes to mind for those goals. 

Step #3: To decide if you can find any relevant, non-overly competitive keywords that meet your goals, use Google’s Keyword Planner tool. 

Step #4: Create an account with Google Analytics and connect it to your AdWords account. Start tracking conversions. 

Step #5: Choose “focus on conversions” and “improved automatic CPC”. Don’t expect to succeed right away; instead, start with a daily budget that is as large as possible. 

Step #6: To increase your conversion rates, pay close attention to your comments and experiment with changing certain aspects of your advertisement, campaign, and landing page.