There are a few things to keep in mind when running ads on YouTube. First, you’ll need to create a Google AdWords account and link it to your channel. Then, you’ll need to create your ad. You can create either a video ad or a display ad.
Once you’ve created your ad, you’ll need to choose your targeting options. You can target by location, demographics, or interests. Finally, you’ll need to set your budget and choose how you want to pay for your ad. You can pay per view or pay per click.
With over one billion users (almost 1/3 of all internet users), it constantly ranks among the most popular websites in the world. It also reaches more Americans between the ages of 18 and 49 than any American cable network.
Here are some fascinating YouTube statistics:
As you can see, there aren’t many reasons to avoid running ads on YouTube, especially if you’re aiming to connect with the crucial 18- to 49-year-old demographic that offers in spades.
The website not only receives a ton of traffic—they estimate that hundreds of millions of hours of video are watched daily—but it also has a high conversion rate.
One of the most successful ad forms is video! There truly isn’t a better technique to hold the user’s interest while delivering a lot of information rapidly.
This article will teach you how to use YouTube ads for beginners to achieve their desired conversion goals, whether they be lead generation, sales, or any other type of conversion.
Different Types of Running Ads on YouTube Videos
YouTube Advertisers may choose from three distinct sorts of advertisements. We’ll be concentrating on in–streams ads in this article, but there are two additional sorts you might want to test as well. It just so happens that in-stream ads work best for many marketers.
In-Stream Ads YouTube
The instream ad is the most effective kind of advertisement. This kind of advertisement functions much like a television commercial, preventing consumers from moving on to the video they intended to watch until they have seen the advertisement.
Many in-stream ads allow users to skip the ad by clicking a link after the first five seconds have passed. A user may be sent to the advertiser’s landing page if they click on running ads on YouTube. This is the best way to reach highly focused prospects at a low cost.
If you need a lot of impressions rapidly for branding or promotional goals, in-stream ads are ideal. Ads in-stream typically receive a lot more views than other ad formats.
In-Display Ads YouTube
When you are watching a video on YouTube, the sidebar may include in-display ads. The running ads on YouTube are displayed at the top of the associated videos, and it blends in beautifully, but not so well that it prevents clicks.
They do have a yellow tag that informs visitors that the message is an advertisement.
This kind of advertisement works best for increasing views on certain videos or for growing your YouTube channel overall. Running ads on YouTube is less useful for true promotional goals because they link to videos rather than a landing page.
Although running ads on YouTube won’t connect directly to your page, you may still include calls-to-action in your video to entice viewers to your website.
In-Search Ads YouTube
Like in-display ads, in-search ads show up when a person searches for certain keywords rather than while they are looking for a video. Above the text are advertisements.
Like in-display ads, these ads function in a similar manner. If you want to drive traffic to a landing page, you will need to make sure your video includes a strong call to action. Since visitors are delivered to a video rather than a landing page.
Creating Your Landing Page
Although it’s not needed, it’s a good idea to make a landing page expressly for YouTube visitors for a few reasons.
First, it will be simple for you to estimate the volume of visitors the website is coming your way. Although a conversion pixel can achieve the same result, this approach provides you with more control.
Additionally, by designing a customized landing page, you might target YouTube users alone with your advertisement. For instance, your title may say something like “Welcome YouTube Viewers,”.
Since the traffic is coming from a video source, you may have a video landing page that is more successful than a standard landing page.
Even if you design a landing page specifically for your YouTube traffic, you should still include a conversion pixel to it.
The conversion pixel will let you know about the effectiveness of your advertisement and landing page, and the system may change your advertisement based on the data it gets from the conversion pixel.
Creating YouTube Videos
Although it appears clear, a lot of individuals seem to believe that the quality of their YouTube video ad doesn’t really matter. It really does matter a lot, after all.
Additionally, it depends on the sort of advertisement you make as well as how well the audio and video are delivered.
If you don’t feel comfortable producing your movie yourself, you can certainly hire a professional to do it for you, but there are a ton of tools available nowadays that make it simple for novices to generate quality films on their own.
Once your advertisement is finished, simply publish it to YouTube like any other video. In addition to making the video available for the ad system, this will allow you to gain some conventional (FREE) views of your advertisement from the site itself.
YouTube Ad Campaign Creation
It’s incredibly easy to set up a YouTube AdWords campaign. The process’s most challenging step is making and uploading the video. Once that is finished, creating a YouTube campaign is rather simple.
Log in to your AdWords account first. To add a new campaign, select the Campaigns tab and then click +Campaign. Go to Video.
After naming your campaign and entering your spending limit, choose the regions you want to include or omit, and select the language that best suits your target audience.
Click Save to keep going.
Next, give the ad group in your campaign a name. Select the YouTube video you’ve posted to serve as your advertisement next to “Your video.”
Choose the sort of conversion you want (views, awareness, conversions, or mobile YouTube app installations) next to “Video ad type.” Select “in-stream ad” under “video ad types”. (If you like, you may select in-display ads as well, but we’re concentrating on in-stream ads.)
Decide on your bid amount and your targeted strategies. Save ad group by clicking.
Running ads on YouTube can be targeted in a variety of ways. You might want to try out a few different approaches to see which one yields the greatest results because each has strengths and drawbacks of its own.
Keywords Campaign
You may target based on certain keywords using keyword campaigns. This is helpful if you have a solid understanding of the terms and phrases people could use to discover information about your issue.
Imagine you have a digital painting-related advertisement. You might not want to use the word “painting” by itself as a keyword because many people may use it to get information on how to paint with oils or acrylics or to paint their basement walls.
As an alternative, you should concentrate on using extremely targeted keywords like “digital painting” and “painting on a computer.”
Interest and Topic
Targeting based on interest or subject is another way. YouTube keeps track of what viewers are signed in the watch, gradually building up a profile of the kinds of video that each user enjoys.
This enables them to give precise recommendations for content the customer might enjoy watching as well as the most pertinent adverts.
If you target by subject, you’ll probably receive a lot more views, but bear in mind that this traffic won’t be as well-targeted as keyword traffic because it isn’t geared to what the user wants to watch at any given time.
They might look at your advertisement out of curiosity, but it might not be as successful as it would be if they had conducted a focused search for a comparable phrase during this session.
Placement
If you’re just getting started, placement campaigns are unquestionably the best kind of campaign because you may target very particular videos or channels to display your advertisement on.
This implies that you can find videos on which your adverts would match remarkably nicely.
You must hope that Google chooses the right locations to market your content if you want to target by keyword or subject.
Before displaying advertising, the system must understand both your keywords and the context of the movies. Running ads on YouTube can wind up appearing alongside unrelated content, costing you money with little to no benefit.
With the help of placement campaigns, you can pick the relevant content and make sure that your YouTube ads promotion reaches the right target audience.
Although you might not get as much traffic using this strategy as you would with a keyword campaign, the traffic you do get will almost certainly be beneficial for you.
The ability to display adverts on films that your rivals have posted is another amazing feature of using placement campaigns. This enables you to “steal” the customers of your rivals! The best part is that your rivals have already gotten views on the material!
Retargeting Campaign
You may target users who have already visited your website or landing page at least once using retargeting campaigns.
It may seem pointless to target visitors who have already visited your website but did not make a purchase but bear in mind that there are a variety of reasons why consumers do not make purchases. The cause is not necessarily a lack of interest!
Keep in mind that a visitor may be too busy or not have enough money to buy your goods at the time they first arrive, or they may simply wish to go to a comparison shop.
You get a second chance to entice visitors who have already visited your website but have not converted by targeting them! The best part is that they’ve already shown through their visit to your website that they were at least somewhat interested in what you have to offer.
Conclusion
As you’ve seen, it’s quite easy to run ads on YouTube. It’s also incredibly cost-effective, delivering you leads at a fair price without requiring a big first expenditure or commitment of time.
Naturally, you can’t just throw up any old video and send people to a badly designed landing page and expect results. But just like everything else, if you’re ready to experiment and adjust, you should be able to quickly develop a system that is quite successful.
If you can, add the conversion pixel to your landing page. (You might not be able to if you are directing traffic directly to an affiliate offer.)
The conversion pixel will enable you to check not just the volume of traffic coming from your in-stream ads but also the volume of traffic arriving at your thank you page, enabling you to assess how effectively it is converting.
You could also think about retargeting alternatives to entice those who didn’t convert the first time to return so you can try again to convert them. You may also direct individuals who have been retargeted to a new landing page with a higher chance of conversion!